What Is Intent Data & Why Is It So Important?
While it may just sound like another marketing buzzword, intent data can be an incredibly powerful way for businesses to generate a better return from their sales and marketing. In a nutshell, intent...
View ArticleClik here to view.
What Is A Lead? Breaking Down The Terminology
Between sales, marking, and executives; it seems like no one can reach consensus on what actually counts as a qualified lead. It only becomes more confusing as you start comparing the definition from...
View ArticleMarketing is an asset, not an expense.
While the accountant in you may be screaming, smart executives know that despite marketing generally not being listed as an asset on the company’s balance sheet, its value warrants recognition. You...
View ArticleClik here to view.
Industrial Digital Marketing Experts Manage More Than Just Your Website
It’s no secret that marketing in B2B is undervalued – particularly in terms of digital marketing. I still come across countless industrial companies that have a franken-site that looks like it was...
View ArticleThe Secret Leading Industrial Companies Use To Get 10X More Leads From Their...
Top industrial companies know that marketing is the key to growth – but they also know they can’t waste time or funds on campaigns with limited ROI. For too long, companies have been left to guess the...
View ArticleIs A Slow Response Time The Only Thing Keeping You From Turning Leads Into...
According to research by InsideSales.com and the MIT Sloan School of Management, the single most important aspect of lead generation is having prompt replies to inquiries. Based on the results of the...
View ArticleHow To Nurture B2B Leads When They’re “Just Browsing”
How often have you overheard the following exchange in a retail setting? “Can I help you find anything today?” “No thanks, I’m just browsing.” The customer has made the effort to enter the store, so...
View ArticleIs A High Bounce Rate Killing Your Industrial Website?
Among web analytic statistics, the bounce rate is one of the metrics most often overlooked by marketers. A bounce rate is the percentage of single-page visitors to your website who leave your website...
View ArticleHow Much Should B2B Companies Budget For Marketing?
While budgeting can feel tedious and confusing, it’s a vital part of effectively running a business. As you sit in front of your computer, an empty Excel spreadsheet filling your screen; it’s...
View ArticleClik here to view.
How To Get More From B2B Media Advertising
This year, close to 220 billion US dollars will have been spent on media advertising in the USA alone. (Statista, 2018). With all that money being spent, you want to make sure you’re getting as much as...
View ArticleClik here to view.
Content Is King (Even In B2B)
Content can have an astounding impact on your digital marketing regardless of whether you’re a B2C or a B2B company. In fact, conversion rates tend to be six times higher for companies using content...
View ArticleClik here to view.
Cold Emailing: How To Get It Right
There are plenty of marketers and salespeople out there who will tell you “email is dead.” The truth is email isn’t dead; it’s just far more competitive than it used to be. People receive hundreds of...
View ArticleHow To Use Digital Marketing To Get More From Trade Shows
Over the past decade, business-to-business (B2B) marketing has undergone a rapid transformation. Gone are the days of making sales by simply showing up to a trade show. B2B buyers now perform more than...
View ArticleLooking to add value to your website? Try a case study.
In today’s world of tech-savvy buyers, the internet is the first place most people will look for information about products and services. To capture these buyers, you need to make sure they arrive at...
View ArticleHow Niche Business-To-Business Companies Get More From Sales & Marketing
In any organization, time is the most valuable resource you have; and unfortunately, it often feels like there just isn’t enough of it. Industrial companies are no different and are usually swimming in...
View ArticleGoogle’s Tips For B2B Marketing
Recently, we teamed up with Google to host an event that was all about growing your business. A common misconception is that being online only works well for B2C companies. However, technology has...
View ArticleIs Your Strategic Plan Really Strategic?
If you’ve worked in business for any amount of time, I’m sure you’ve heard of (or experienced) a corporate retreat where managers get together to develop a “strategic plan”. But at the end of this,...
View ArticleWhy Do Energy Companies Need Digital Marketing?
The energy industry is known for adopting new technologies and constantly evolving to be more efficient and productive. In keeping with this theme, those in the energy industry have been actively...
View ArticleOur Top 7 Tips on Making Trade Shows Work
If you’ve been to a trade show of any kind, you’ve seen those booths that always have a crowd in front, and everyone was talking about them. Yet the booth next door contained a lone salesperson sitting...
View ArticleUsing LinkedIn for Sales Prospecting
“Are you on LinkedIn?” This is a question we often hear at trade shows, networking events, and even business meetings. But it’s more than just a networking tool – LinkedIn offers the potential to...
View Article![BLACKPINK – DEADLINE – EP [iTunes Plus M4A]](http://is1-ssl.mzstatic.com/image/thumb/Video211/v4/de/b3/b1/deb3b1d4-ba28-22e8-2428-ef97617b2a4b/90d54d743002a6d66308f217cd867947_Preview_Image_Intermediate_nonvideo_sdr_426725135_2574858051.png/316x316bb.webp)
